How To “Go Viral” For Internet Marketing Fame And Glory
Lots of IM marketers try to go viral, most never will, and it’s something many attempt for a very long time. The power of viral content is such that it can skyrocket your business almost overnight, and that’s the allure of creating such an event. Unfortunately there is no way to predict what work will go viral and what work will simply be passed over. All is not lost, there are definite strategies you can use that will increase the chances of experiencing ‘viral’ in your online career. It’s possible you may see these and think they’re too common sense, but you really never know what may set you apart from all the others.
Put your work out there. Your created work is not enough. People must know of its existence. Submitting your work to social bookmarking sites is a wonderful way to handle this. Digg, Reddit and StumbleUpon are great (and free) services that you can submit your work to. These sites are always visited by internet users that are looking for the next big headline. You can change from unpopular to popular if only a few of these internet users click on your links. People should be able to easily find you. Going viral will be impossible if people can’t find your work.
After your viral content is out there, immediately get to work on new content. Saying “come back every week for a new piece” is not going to be good enough. This means increasing your production volume and frequency because you don’t want your new fans to get bored and move on. So you should know what people will do if you make them wait too long before something new happens. After you’ve set things up, like maybe an ezine, then you can think about relaxing a little. But before that happens, you’ll need to work on this almost every day.
Create a free product that you can give to others to share. Writing a free newsletter that has a “share button” is a wonderful way to interest those that don’t normally subscribe to your work. Make sure your best content is put on the front page of your blog at no charge. Send out a coupon for a free hour of your services or a free product from your shop. Not only will this strategy grab attention, it will also get new customers if you allow numerous coupons to be printed and shared with friends.
This is not any kind of an exact science, though. This is because nobody can predict what will catch other people’s attention. But you do have control over making your content worthy of notice and attention. But if you’re not motivated, or you do just enough to get by, and only hope for the best – well… good luck, then! So just remember that it’s really not much to do in order to give your content a fighting chance at going viral. It’s possible that you could shock yourself, and everyone else.
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